Not many people are reading Dead. I’m not surprised, because it is available only as an eBook on just one website.
I’ve always wondered why we’ve never seen stories of writers selling a large number of eBooks in India. I think I just found out why. It’s hard to convince readers to buy eBooks here.
That might be a foolish assumption to make after trying for just one week to sell an eBook, but I might not be entirely wrong.
To begin with, it appears that eReaders aren’t very popular in the country. Sure, it’s easy to spot someone with a Kindle or a Nook on a train or flight, but even that’s not very common. The entry-level Kindle e-reader has just over 1900 reviews on Amazon. The Paperwhite model has just about 1100 and the top-end Voyage has only 175 reviews. If you try to estimate the number of sales based on the number of reviews, you might come to a conclusion that the number of eBook readers in the country figure in the thousands. Not millions.
You don’t need an e-reader to read eBooks. Apps on a smart device or computer allow you to read them too. But again, the number of people who actually use these apps on a regular basis are only in the thousands.
The problem for a new writer like me targeting a market which runs in the thousands and not millions is that it becomes extra hard to convince the readers to actually purchase my book.
That is why I’ve now decided to introduce a print-on-demand version of my novella. I’ve had a handful of people ask me why I don’t have a print edition of “Dead” and I’ve told them how it doesn’t make sense to print a small book. Looks like I was the one who wasn’t making sense! Anyway, I’m working on getting the print version ready and that will start part two of the experiment of trying to sell a sci-fi story in romantic India.