Although I’m too lazy now to go check if the ad was paid for by Apple or one of its Indian distributors, it doesn’t really matter. It’s both amazing and disappointing that there’s a huge enough market to warrant spending crores of rupees to advertise a 3-year old phone.
This morning I had barely picked up the paper when an iPhone 5S stared back at me from the front page. On one hand I was amused that the phone was still available in the market and on the other I was disappointed that there are enough people who would be willing to buy that model just to claim that they own an iPhone, instead of spending the same amount of money to buy one of the latest mid-range Android phones.
I’m willing to bet that a marketing professor in some random B-School would be interested to turn this story into a case study for the power of building brands.